UK online bingo site, Tombola, has started a special promotion aimed at both members and non-members of the site, named “Everyone’s a Winner”. The promotion offers a free online scratch card game with a £12,000 worth car and a £5,000 worth holiday. There are also thousands of cash prizes ranging from £5 to £20. The game cards are not for sale – instead, Tombola is placing vouchers for the game in many magazines sold throughout the country – TV Choice, FM, Inside Soap, Pregnancy and Birth & Nuts are just some of 18 different magazines which carry these vouchers. Each voucher has a unique code which can be entered in the game page and entitles a round of the game at Tombola.
As said, non-members can also use these vouchers – all they need to do is open an account with no deposit needed at all, enter the unique code and play. This promotion runs until the end of March, and the full list of magazines including the exact issues can be found at the Tombola website.
This is not the first time Tombola are running a promotion using print media – while they are running a steady TV advertising campaign, both in adverts and the Emmerdale sponsorship, their use of magazines is pretty unique and could be marking a new trend in online bingo marketing.

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