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Confess Your Sins - Courtesy of Online Gambling
2010-05-09 10:02:10 | Written by: Tami Bayliss
It seems there are no limits to the imagination of UK online bingo site marketing departments. Paddy Power had decided to sponsor a confessional box in a Catholic Church located in Newmarket. Paddy Power has teamed up with popular jockey Frankie Dettori to unveil this unique, to say the least, partnership. St. Etheldreda Church is the proud new home of the Paddy Power confessional box - a sponsorship said to have a value of £10,000. Newmarket Parish Priest Father Michael Griffin was the brains behind this sponsorship, but it has yet to be seen whether the Holy See will approve of this arrangement.
This type of marketing, while may be eccentric a bit, is probably something we will be seeing more and more in the future – with the market worth of online bingo and gambling growing constantly, companies are spending more and more on traditional advertising, and almost every major brand now runs its own TV ads. In this situation, it is becoming harder and harder to get the audience’s attention and make your own brand stand out – original sponsorships like this may very well be the solution, although we can’t help ourselves from raising an eyebrow and wonder what will be next - Bingo Hollywood sponsoring Sunday Prayers? Or rather handing communion sponsored by Tasty Bingo? Off course, the most bad taste example we can think of is the funeral hearse, sponsored by Red Bus Bingo…
The highly competitive nature of the UK online bingo market has previously spurred promotions including everything from BGT tickets to badminton sets. Now it appears that bingo and gambling sites shall look to the heavens for their next incremental batch of new players.Related News
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- 2010-05-11 | Bingo Hollywood Winners List Grows Bigger
- 2010-05-02 | Red Bus Bingo – New Bingo Site Launched
- 2010-04-15 | Bingo Hollywood Has Launched
- 2010-03-05 | Tasty Bingo has been launched
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