MTV Enters The UKBingo Battle With A New Bingo Site

As if there weren't enough competitors within the UK online bingo arena already, the vaunted MTV Network is now taking their shot with a new bingo site set to launch in the near future. The site will have the irreverent title of Up Your Bingo, and MTV will utilized the proven Dragonfish bingo software in order to power the site. Dragonfish is the standalone B2B division of the industry-leading 888 Gaming Group. Gigi Levy, 888's CEO, indicated that 888 and Dragonfish teams are honored to have been chosen to provide MTV's bingo site platform, and he predicted that other major entities will turn to Dragonfish when they seek to leverage their brands within the exponentially growing UK online bingo space.

Philip Bourchier O'Ferrall, head of MTV Europe, commented that the Dragonfish bingo platform will greatly facilitate MTV's initial foray into the online gaming business. Although no details have been officially released by MTV, it can be assumed that they will integrate music theme promotions into their new bingo site. Industry analysts further indicate that MTV will most probably target a younger demographic hoping to capitalize on this relatively untapped market.

Despite this and several other recent Dragonfish deals including one with Silk Bingo, the share price of 888 has recently hit new lows. Current 888 market capitalization has descended almost to the £100 million mark which could portend it ending up as a takeover target. Check back here often for further developments within these stories - Wiki Bingo will be among the first sources to provide updated information about the new Up Your Bingo site along with all other UK bingo industry news.

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