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Is Online Bingo For Women Only?
2010-10-01 11:00:00 | Written by: Rachel Collins
You might have noticed that the majority of your online bingo roomies are other women. Is online bingo a forum only for females? The latest studies have quantified that 70% of UK online bingo players are women, but that means that 30% are men. When it comes to bingo halls, it is more evenly split with women only accounting for 60% of visitors. So why do men have a greater propensity to enjoy a game at the local bingo hall, but only 30% of UK online bingo players are men?
There could be several explanations behind this phenomenon. Quite possibly, all of the online bingo sites decided to target their marketing to the demographic they perceived to be more likely to participate in online bingo. Consequently, marketing endeavors like Tombola Bingo's partnership with the soap Emmerdale and promotional games at sites like Bingo Hollywood providing prizes like days at the spa being pampered resulted in a self fulfilling prophecy. They sought to attract women, and it succeeded. However, they should be cognizant that despite specifically targeting a female audience that an appreciable amount of men still arrived.
Maybe if some online bingo sites were to gear their marketing more towards men, then more men will feel welcome within this arena. However, for now at least, it appears that online bingo will remain mostly female. It will be interesting to see if any new bingo site will make the bold step of specifically targeting male customers in order to become the dominant player within the non-female market.Related News
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