High Bingo Jackpots Might Lure Players Over, But Do They Stay?

Here at Wiki Bingo we have closely followed the evolution of guaranteed bingo jackpots, coverall windfalls and big progressive games over the past several years. Our analysis has shown that their is a virtual arms race between competing bingo networks and sites in quest to see who can offer the largest jackpots. Obviously, site operators assume that larger jackpots will serve to attract more players - but our analysis shows that they are only partially right in this assumption.

It is true that a huge progressive or coverall bingo jackpot is a great marketing angle, and big jackpots can do well when it comes to enticing new players to join the site. However, without the other requisite elements which comprise a good bingo site, these new players quickly disappear. The result is that the bingo site spent a lot of time and resources running a big jackpot game, and the net result is that few - if any - players initially attracted by the game remain at the site.

Once players are attracted to a bingo site, they must be kept there. This is achieved by themes, design, bingo bonuses and enhanced social aspects facilitating player to player interaction. The quality of the site's staff and customer service is also a main driver of player retention. A huge coverall game like the £2 Million Big Thrill at Tasty Bingo, no deposit offers like the new ones at Moon Bingo and RedBus Bingo and social media focused sites like Gossip Bingo all serve as big attractions to new players - but each site must work hard to keep their valued players once they are signed up.

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