Online Bingo Sales Increase Despite the Economic Climate

With last quarter financial reports published for most online gaming companies, it seems that while the rest of the world continues to struggle under the weight of the current global economic slump, the world of bingo is enjoying the luxury of a respectable rise in sales.

Although the total number of bingo operators has dropped in the last 12 months, the industry has enjoyed an incredibly successful 2009 and overall trends indicate an increase of 4.9% in overall sales. These results do stand out in comparison to most markets in the past year, and could be associated with online operators’ vast efforts to obtain customer loyalty. The most significant sign for this strategy is the growing amount of free bingo games in almost every bingo site – If most marketing efforts in 2008 revolved around signup and no deposit bingo bonuses for the purpose of acquiring new members, 2009 saw a shift of focus to free bingo games intended more for the benefit of existing members – a defensive approach rather than an offensive one, if you may.

Even the land-based bingo halls are welcoming the current slight upturn in sales, after a very hard year in which many bingo halls closed down. The national smoking ban imposed on the UK in 2007 is slowly but surely being forgotten as members return to their clubs in growing numbers and although the spectre of high taxation rates continues to cast a shadow over the industry, the big operators are sure to be excited by the latest released figures.

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