Amuso Bingo Ceases Operations

Amuso.com, formerly a UK online gaming site, has just officially closed. Amuso's problems started during its beta stage where software glitches became widespread. This site had focused on online bingo and cash trivia games, and industry experts assert that its problems did not relate to its games or promotions. Instead, they pointed to extended down time subsequent to the live launch - an event which was portended by the initial issues which arose during beta. This serves as a salient warning to future sites that they should ensure their platform is functioning correctly before commencing live operations.

Additional problems ensued at Amuso involving their payment processing platform, and in this arena accuracy is of utmost importance. Amuso's founder, Barak Rabinowitz, commented that the site's problem lay with third party software providers, and that these technical issues prevented Amuso from achieving initial traction thus adversely impacting revenues. With revenues under their model, the venture became unable to meet their overhead leading to Rabinowitz's decision to shutter the site.

Amuso has retained the services of Peter Davies in order to attempt to liquidate the firm's remaining assets. Mangrove Capital Partners has surely not fared well in this venture having invested $1,500,000 in Amuso back in 2007. This episode serves notice to investors within the UK online gaming space that the rewards can be great, but the risks are also omnipresent. Rabinowitz is a seasoned veteran within the UK online gaming sector, and industry insiders expect him to soon rebound with a new venture - hopefully without the technical glitches which caused Amuso's downfall.

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