William Hill Mobile App
Monday, 3 September 2012
Smartphones have come into our lives and revolutionised our day-to-day activities. We no longer need to carry around separate mobile devices to take pictures, film friends, listen to music and make phone calls. Furthermore, mobile internet has meant that we don’t have to wait until we get home to check e-mails, browse sites or conduct our online business. Smartphones have truly revolutionised our lives and now they have begun to have an impact on mobile gaming. Downloadable apps are a competitive marketplace and now consumers are being presented with the opportunity to choose between their favourite online bingo sites.
The latest online bingo site to get in on the act is William Hill Bingo, which relied upon the services of Playtech to develop an app that could take the market by storm. Users signed up to William Hill Bingo can use their Android devices to login to their accounts simply by downloading the app. Their accounts do not have to be re-registered and the process is incredibly simple to master. Playtech has created a platform where roomies can play 75, 80 and 90 ball variants of bingo as well as minigames; of which there are currently two, but more expected in the future.
A number of cool features have been incorporated into the William Hill Bingo app and these will help it shine. Roomies can chat with each other through their mobile devices like they normally do on their desktop or laptop computers. The entire experience has not been compromised one iota in the delivery of mobile bingo. Roomies can even enjoy their favourite bingo variants, for example, Deal or No Deal Bingo and the Clover Rollover slot game. It’s great to see William Hill Bingo join the mobile bingo party and it will be interesting to see how the app develops in the future.
Earlier this year, industry personnel gathered together to hold the 7th Annual Online Bingo Summit, which frequently delivers crucial information regarding future trends and opportunities. The managing director of Cozy Games shared his views attendees, with the core topics including social media and mobile gaming. After discussing the key challenges facing mobile gaming, it became clear that one stood head and shoulders above all else: competition. The sheer volume of online bingo sites means that players are spread thinly across a multitude of locations, consequently, it has become difficult to direct them towards new innovations, such as mobile bingo.
Mobile bingo is undoubtedly on the rise, as William Hill Bingo’s newly-launched app indicates, but time will tell about whether or not this interests players. The ocean of bingo sites present will mean that not all are prepared or financially equipped to develop a mobile app. In addition, the mobile apps currently available for bingo are mostly targeted to Android and Apple mobile devices. Not all players will have the same handsets, which will create significant access issues and add another concern to the growing pile.




