Footfall at Bingo Halls with Mecca Bingo
Sunday, 23 September 2012
Outside of promotional discussions, Mecca Bingo has been hitting the headlines because of the business activities of its parent company, Rank Group. Rank Group has steered the Mecca Bingo to success in the realm of online bingo, successfully increasing website profits by 25%. Mecca Bingo is one of the most active bingo sites in the UK, frequently releasing new promotions that are often of significant size. This strategy of big ambition is definitely in-keeping with that of the Rank Group, which tried to complete a currently stalled acquisition of Gala Coral sites earlier this year. The point is, Mecca Bingo is a UK bingo brand that tries to lead the way and makes things happen, rather than sit back and react.
In spite of the online success of Mecca Bingo, the brand has been struggling in the real world. In the last financial information released by the brand, figures clearly stated that that the number of visitors to its bingo halls had declined by 1.7%. At present, Mecca Bingo is covering any losses incurred by its bingo halls through positive performance at the website. However, Mecca Bingo is not willing to let this strategy continue in the long term and a lasting solution must be reached – attract and sustain a younger bunch of attendees.
Throughout 2012, Mecca Bingo has been trying to encourage younger people to come and attend its bingo halls, but alas, this has been to no avail. Younger people have proved unresponsive to cost-cutting measures and special discounts on refreshments in the halls. The fact of the matter is that it remains difficult to foster excitement among this demographic in terms of attending bingo halls. New bingo players in the past few years have been more likely to participate in the online bingo format because of their familiarity with technology. Excitement could be a driving factor in reinvigorating the enthusiasm of young people, and that’s exactly what Mecca Bingo is trying to do now.
Firecracker is a bingo promotion that will be running throughout September at Mecca Bingo halls. Mecca Bingo is trying to entice players with the tantalising lure of a £100,000 bingo jackpot. Gambling outlets normally rely on massive jackpots to dangle in front of players’ noses when they are trying to improve participation. Such a huge potential jackpot requires players taking part in the promo to outlay £50 to pay the entrance cost of participating.
Mecca Bingo will be relying on more than just bingo jackpots to lure players and will also be trying to create an entertaining atmosphere with the aim of maintaining interest. The entrance fee of Firecracker will also be used to fund entertainment as well as champagne for the attendees. Numerous Mecca Bingo halls throughout the UK will be running Firecracker nights and it’s up to you to check out what your local has to offer. Mecca Bingo certainly deserves kudos for trying to increase football at its bingo halls, and this won’t be the last promotional initiative that we hear about.
Players must be +18 To Play