Wikibingo.co.uk

We sat down for a short interview with Simon Eaton, the affiliate manager at Bet365 Bingo to hear some of his views and takes on the online bingo market in general, and about the Bet365 Bingo site – part of the well known and successful Bet365 brand and one of the leading bingo sites in the UK at the moment.
As part of their constant efforts to improve the site and maintain its status as one of the top UK bingo brands, Bet365 Bingo recently received a minor re-design of the website and recently signed a deal with Neo Games, provider of online scratch card games, to incorporate the their portfolio of games in at Bet365.


Q: Hi Simon, Thank you for taking the time to speak to us! Tell us a little about the Bet365 Bingo recent re-design.

A: The redesign of bet365 was made to appeal to the bingo demographic as well as highlight the special promotions all in one place.  Bingo is a very much community/promotion driven product and the design to the bingo homepage was made to reflect this fact.  I am personally very impressed with how the site redesign turned out and we have received fantastic feedback regarding this.

Q: How significant is online bingo among all of Bet365 online activities?

A: Online bingo is one of the fastest growing products at bet365 and we are expecting great things to come.  We have a dedicated team to bingo at bet365 as well as dedicated promotions to new customers.  The television advertising has seena nice increase in bingo members as well as members in other gaming areas within bet365 giving bingo a go.  Sports betting still is the leader among our players as this has been the main focus of the company for the past decade but bingo is picking up at a nice pace.  We have over four million customers at bet365 and are growing every day.

Q: Some claim the online bingo market is too saturated. What is your opinion on this? Are there too many new sites launching?

A: Bingo is indeed a saturated market but I feel there is room for growth.  When MySpace came around they said social marketing was saturated but then came along Facebook.  If you have the right product you can compete easily against your competition no matter how saturated or not it is.  More people are aware of bingo which means more people are now willing to try their hand at bingo.

Q: Tell us about Bet365 cooperation with Neogames – what is your opinion about the potential of online scratch cards?

A: Online scratchards and instant win games has a huge future and it is a recent addition to bet365 for 2010 and I personally feel games like WOW3 will be played more often than other more popular slots games.  People like the opportunity to win large amounts instantly.  The competition is much less than bingo and I feel this would put bet365 in a good place.  Many bingo players at bet365 enjoy the variety of games we have on offer at bet365 and we work with many providers including NeoGames, Playtech, Microgaming and CryptoLogic for the games side of bet365.

Q: Everyone is waiting for bingo to make the leap to mobile phones – what are your thoughts on that? Is bet365 Bingo preparing for the mobile era?

A: We take mobile gaming very seriously and have looked at offering all our products through mobile phones.  We prefer to move into this market when it is right and I personally see this happening very soon.  The onslaught of iphones readily available among the general public makes mobile gaming a real possibility.  We are ready for this and will move into mobile gaming when the time is right.

Q: How do you see the growing role of social networks and their effect on the online bingo industry?

A: Bingo is a very sociable game to play online and this is one of the main reasons bingo players enjoy playing bingo online.  We have a strong presence on Facebook as well as other social networking sites.  We are very selective when choosing CM hosts and look into hosts who know how to interact with their players.
 
Q: What are Bet365 Bingo’s plans for the near and not so near future?

A: We are placing a huge focus on taking care of our existing customers and offering many incentives for players to continue to play bingo, and will continue our TV advertising campaign as well as high value games.  We plan to increase the game selection and pot size in the very near future making us a leading bingo room and one of the best for your return on investment.

Thank you Simon!

Bet365 Bingo currently offers one of the most attractive signup offers for new members in the form of 500% bingo bonus on the first deposit – that’s £25 free for a minimum initial deposit of £5, so if you’re looking for an established world renowned branded place to play bingo at, along with attractive free bingo offers – Bet365 Bingo should certainly be one of your top choices.

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