Wikibingo.co.uk

It appears that the freezing weather is doing wonders for the online bingo industry – a lot of bingo sites are now reporting a steep rise in members’ activity in the last month, which is associated mainly to the bad weather.

Wink Bingo for example, which has been all over the headlines in the online bingo industry sources, especially with the recent selling to 888 and it’s acknowledgment as a top tier online bingo brand, reports an increase of 29% in activity ever since the heavy snow started – certainly good news for 888 Ladies and its parent company.
The increase in performance is not the only good numbers Wink Bingo revealed – apparently its latest Win a Mini promotion has seen tremendous success, with 40,000 people participating in the game for a chance at a new Mini Cooper, which was eventually won by 29 year old “Kasiek” from West Yorshire. With tickets to the game sold for £5 each, this means well over £200K turnover for  Wink Bingo in this promotion, as many members bought more than a single ticket.

Along with the positive influence of the online bingo sector, the bad weather brings further negative impact on the already struggling land based bingo halls, which already suffered greatly from the smoking ban and tax increase (which has not affected the online market), and is now loosing even more customers for the online bingo sites. It’s sad to see the bingo halls shutting down, but we shouldn’t worry too much about their owners - most operators are like Gala Bingo an Mecca Bingo are highly involved in the online bingo market as well and benefit highly from the increase of popularity of the online market.

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