New TV Advert and Campaign for 888 Ladies

888 Ladies have published a new TV advert, promoting the upcoming massive £5,000,000 game, and replacing their recent six months old “Bingo Superstar” TV campaign. The advert is to be pushed aggressively this month, and will be accompanied by radio and printed campaigns as well.

888 Ladies’ £5,000,000 promotion has a bit of Willy Wonka feel to it – 888 ladies are handing out gold tickets for new members, gold members and on other occasions, which entitles them to participate and a massive £5,000,000 jackpot game with £50,000 guaranteed. The game is a free bingo game for holders of the Golden tickets, which cannot be bought and are actual cards that will be sent in the mail.

We already wrote about The £5,000,000 free bingo game probably being the biggest jackpot in online bingo to date, but we have a feeling it might we might see even bigger jackpots in the future – online bingo jackpots have been growing steadily the past months, starting with Mecca Bingo 100K guaranteed jackpots at the end of 2009, and Moon Bingo that announced their £1,000,000 jackpot game to play again on January 19th. The interesting thing about 888 Ladies recent massive jackpot game, as it doesn’t act as a direct revenue generating game like Moon Bingo’s – Tickets cannot be bought, but rather earned and the game is a free bingo game, which rewards all members of the online bingo site – nice!
Check the advert right here, go to 888 Ladies to read more about the big £5m game.

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