NeoGames Inks Deal With Winnings Limited
Thursday, 25 March 2010 | Written by Rachel Collins
NeoGames International, a leading online scratch cards company, has entered into a "white label" partnership with Winnings Limited. This deal was struck to facilitate a joint effort between these gaming companies towards formulation of a new scratch card domain at the popular Winnings.com website. NeoGames have also signed a deal with Bet365 Bingo just recently to offer their scratch games portfolio in Bet365 sites.
Winnings International released a statement indicating that they are excited to enter the scratch card arena, and that they view this addition as adding to their already exciting array of games offered to their large user base. Winnings further conveyed their confidence in NeoGames, and described their new partner as one of the best operators in the scratch card game platform industry.
NeoGames will provide fully managed "white label" service to Winnings as this new game offering is rolled out. The new scratch card games on Winnings.com will be available to European based players, and the user interface will support over 15 different languages. Over 50 unique scratch card games will be incorporated into the Winnings site.
The popularity of online scratch cards has seen a steep rise in the past six month. The increasing internet bandwidth in households allows for the development of detailed and special theme focused games more than ever, attracting more and more players. Apart from dedicated scratch card sites like winnings.com, these games can be found in most online bingo sites, from the big ones like Mecca Bingo and Gala to the smaller ones. In fact, with the competition in the online bingo market heating up these days, scratch cards side games and free bingo games are the two elements there are a must have in order to compete.
Winnings Limited is a subsidiary of Infomeda Limited and is based in Alderney. NeoGames was founded in 2005, and it has shown rapid growth since its inception. Both companies are regulated by the Lotteries and Gaming Authority of Malta. Winnings.com is currently running a special no deposit bingo and other games promotion worth £5 for new players to experience the thrill of the new NeoGames scratch card games. 100% matches are also offered on initial real money deposits.
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