NeoGames Joins Forces with The Daily MirrorFriday, 16 April 2010 | Written by Tami Bayliss
The Daily Mirror has selected NeoGames for a partnership aimed at leveraging the Mirror's reader base for an online scratch card site venture. The new site, Mirrorscratchcards.co.uk, now has over 70 online scratch card games providing users with instant gratification available from anyplace with an Internet connection. NeoGames is a pioneer within the arena of online scratch card games, and the NeoGames platform provides the Mirror with a turnkey solution allowing entry into this lucrative arena.
Players at Mirror Scratch Cards can win instant prizes of up to £200,000. New players are given a £5 free bonus to use for a round of no deposit play in order to get an initial feel for the site. Initial deposits qualify for a 100% deposit match bonus. One in every three scratch cards at Mirror Scratch Cards is guaranteed to be a winner. During March, more than £60,000,000 was paid out to winning players.
Jonathan Bury, leader of Commercial Partnerships for The Mirror's corporate parent, commented that this new scratch card site will compliment the Mirror's existing online entertainment offerings. Shay Bar Joseph, NeoGames Managing Director, indicated that a partnership with such an esteemed media institution further illustrates the strong reputation and reliability of the NeoGames gaming platform.
NeoGames has racked up quite a few since partnerships since their inception in 2005, and offers its games on a variety of website, with Scratch2Cash and Hopa.com to name a few. Currently, the NeoGames platform supports the sale of over 100 million scratch cards every month. NeoGames partners include National Lotteries, marketing firms and gaming operators. The Daily Mirror is part of the Trinity Mirror Group and is one of Britain's leading publications.