Foxy Bingo is continuing to branch out their brand – no t long after the launch of their new bingo site, Foxy Zero, which offers cheap budget and free bingo games as its main feature, the brand now launches an online shop - Foxy Street - which appears to sell, well just about everything! From coffee mugs to fashion items, home and garden accessories to laptop computers and gadgets – there is a huge variety of products, with many items available carrying the brand logo and the famous Foxy character. Prices listed in the site include P&P for standard delivery via mail.
Foxy Bingo users can also earn bonus points on their purchases to be used in the bingo site – for every £10 spent, 10,000 points will be awarded. These points can be used to buy regular bingo cards on Foxy Bingo.
This is the first time we’ve seen an online bingo using its brand name to expand to other areas of activity (so far we’ve only seen the other way around – industry brands expanding to online bingo, like The Sun, Virgin etc.). Is this the first in a new trend of bingo brands riding on the success of the online bingo industry? Only time will tell…
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