Bet365 Bingo to Incorporate NeoGames’ Products
Sunday, 24 January 2010 | Written by Tami Bayliss
NeoGames, who is the leading provider of online scratch card games, announced a partnership with Bet365 Bingo, in which NeoGames will supply the online bingo brand with its variety of flash driven scratch card games to feature on Bet365 Bingo. NeoGames is said to customize its games to fit Bet365 demands which will be available in 17 different languages.
This announcement comes as no surprise – in the other hand, the fierce competition in the online bingo market drives brands to offer a lot on top of the traditional bingo games, with side games offered in addition to online bingo promotion and free bingo offers. Most online bingo sites now offer slots, casino games and many instant win games for their members. On the other hand, Online Scratch Card games are considered a niche market that is expected to grow greatly in the near future, gaining more and more popularity among online players. With the similarity of online bingo and scratch cards in their appeal as non-skill games to online players, this sort of collaboration is only natural, and we expect to see similar announcement in 2010 coming from the other major brands like Mecca Bingo, Wink Bingo, etc.
This adds to Bet365 recent efforts to improve their product and appeal to new members, like the recent Fiat 500 giveaway at the end of 2009, the recent £10K Giveaway promotion and the current Valentine’s Day promotion. If you would like to join Bet365 Bingo, you will be getting a free bingo bonus of 500% your initial deposit, which is at lease of £25 free bingo cash credited to your account for just a £5 deposit.
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